SEO Copywriting: 9 Proven Tips For Great Articles (2020)
When it comes to SEO, you need to write articles that help users find the content they are looking for, while keeping them coming back for more. In this blog post, we’ll be sharing nine ways you can improve your article’s SEO and make it a better read! Google Panda, Penguin, and Hummingbird all caused an upheaval in the way links were valued by search engines. It does not mean that such long tail words as “SEO Copywriting” literally no longer exist and people searching for these terms will no longer see your site as a result. But using Socialwick can grow your audience.If you would like to grow your social media account, you can get a service from them.
The process of blog launching is not a secret anymore. Composing the right type of content optimized for people and search engines – that’s the case!
If you are able to produce a compelling piece of content, not only will it elevate your website in search engine rankings, but also boost your authority position and build the reader’s trust.
In this detailed guide, I am going to show you the very best practices you can use to level up your SEO Copywriting skills.
Do you want to make your next article go viral?
What about getting traffic and search engines’ love?
Then, let’s start!
#0. Do the Research
#1. Find Keywords in Unobvious Places to Rule the SERP.
#2. Create a Title People Can’t Help But Click On
#3. Meta Description For Better Visibility
#4. Meet SEO Copywriting 101
#5. Create an “OMG” Introduction
#6. Divide Your Articles Into Benefit-Driven Sections
#7. Use Transition Phrases to Not Lose the Reader’s Attention
#8. Write the Conclusion Using These Powerful SEO Copywriting Tricks
#9. SEO Copywriting. Advanced Techniques
#0. Do The Research
Before you even think about the keywords or a title for your next piece of content, I strongly suggest you do proper topic research.
You see, the internet nowadays is full of garbage!
What people and Google really want to see is a well-researched, optimized and informative content.
To provide such a thing, you cannot let yourself skip this crucial step.
How To Do Proper Research Before Writing An Article?
Here are the steps to follow:
Visit some niche-related forums and/or Q&A websites and check what questions are being raised.
Ask your friends, colleagues or readers what they would like to know more about.
Check your competitor’s websites to find out what they are working on.
When following Step #3, it’s important to think about how you would improve their content. What would you add or get rid of?
This technique is called the Skyscraper Technique.
the scyscraper technique seo copywriting
Now as you have some ideas about your next article, it’s time to use some authoritative resources for building the core ideas.
The reason why you should do it is the more references you have in your article, the more authoritative and reliable it is.
Link to those resources in your article, so people and Google know that you spent much time and energy to compose something of value for THEM.
Broad Research = Trust&Authority
Now you are ready to get to the next step in SEO Copywriting!
#1. Find Keywords In Unobvious Places To Rule The SERP.
There are lots of ways of finding great keywords.
It is what ALL respected marketers do after they finish doing research on the topic.
Nice long-tale keywords are haunted by SEOs.
Good news is that you don’t have to spend hundreds or even thousands of dollars to form the semantic core for your next piece of content.
Here Are The Places I Personally Visit, To Get Nice Keyword Ideas:
Place #1. Forums
People use them to find answers, thus the questions they use are usually precise and keyword-rich.
keyword in the forum seo copywriting
Place #2. Q&As.
I love Quora!
The audience there is smart, goal-oriented and tend to ask precise questions.
Choose your niche and point your attention to the most popular questions.
Pro Tip: Bookmark the questions with the keyword you are interested in. When you finish the article, write short helpful answers, and embed the link, pointing to your article.
quora answer with embedded backlink seo copywriting
Place #3. Online Course Platforms.
Places like Udemy are top marketers’ magic wand!
The curriculum to the course is FULL with great keyword combinations.
Here is what you need to do:
– Choose your niche:
udemy category seo copywriting
– Pick the best selling course:
udemy course search for keyword seo copywriting
– Choose the keywords from its table of contents:
udemy course content search for keywords seo copywriting
Now as you have done a broad topic and keyword research, it’s time to create a radiant title!
#2 Create A Title People Can’t Help But Click On
“What Makes A Good Title That Web Surfers Can’t Ignore?”
I have heard these questions lots of times. It never gets old and outdated.
Whether you are writing an article for your website or want to be published in an authoritative magazine, a great title is vital!
Below I let myself mention what elements a good competitive title needs to survive in the SERP and drive Website Traffic:
Element #1: Numbers
google serp numbers in the article title seo copywriting
It’s one of the secret strategies that copywriters have been using for quite long.
There is no need to find the reason WHY it works, it simply does.
So why not to try to add some digits in your next post.
“25 ways to lose fat fast”
“11 reasons why hiking is good for you”
“These 15 simple recipes made my day”
Pro Tip: You may go even further and add some “%” signs. It is one of the best ways to show readers the benefit they will get if check your article.
“Increase your email list by 450% using this simple method”
Element #2: Title Tag Modifiers
These little guys look like a good Italian suit on a man. They can give your title its own uniqueness and charm.
You definitely should use them in your title tag. Not only will they make it more competitive, but also help you to rank for extra long-tail keywords.
google serp title tag modifiers in the article title seo copywriting
Below are some of the finest title tag modifiers for SEO Copywriting I saw:
Grab any of them and use in your next article’s title.
You may also pick up a couple of powerful words from this list.
The result will be higher your expectations.
Want even more?
Element #3: Viral Title Templates
Here are some of the best viral title templates that attract visitors as the flower attracts bees:
– When You Learn About__ You’ll _____ I Tried ___. The result was shocking
– When You Learn About ___ You’ll _____
– I Tried ___. The result was shocking
– Want to know what makes_____ 10x Better?
– Here Are 15 ___ That Were hidden from you
– Use These 20 Simple Hacks For More ____. #3 Is Mind-blowing
Feel free to use any of them, or create your very own based on their structure.
Let’s get straight to the next SEO Copywriting technique.
#3 Meta Description For Better Visibility
Great Meta-Description is you Title Tag’s best friend.
Make Sure You Do Everything Right By Using These Strategies:
#1. Include your target keyword in it.
Your target in the title description is always bold, it makes it more eye-catchy. Additionally, it’s good for your Website Optimization.
google serp keyword in the meta description seo copywriting
#2. Make it benefit-driven
The reason to follow this advice is obvious.
If people don’t see the benefit in your title or meta description, why would they even click on it?
#3. Emotional description = Outstanding description
If there is no emotion in your words, the title and description will look like yet another piece of plain text with no spark in it.
Make your potential readers FEEL what they read.
How to do it?
Use descriptive adjectives!
you name it.
google serp emotional words in the meta description seo copywriting
– Research – check
– Keyword Research – check
– Incredible Title – check
– Meta Description – check
Now let’s look at what does it take to create a SUPER article.
#4 Meet SEO Copywriting 101
By following previous steps in this article you finally got some eyeballs on your piece of content.
Now it’s time to find out how you can make your article written in such a way, that people will think you are a “Game of Thrones” co-author.
Apart from the basic principles like:
“Use a friendly and engaging tone”
“Share value with your readers”
Ask yourself how much of help the article brings to them
There are also less know strategies to apply.
Below I mention the must-have elements of a highly optimized article, later we will take a close look at each of them.
Meet the SUPER article elements!
Create An “OMG” Introduction
The role of a well-written introduction cannot be exaggerated. It defines whether you win your readers or you lose them.
There is no third option!
great introduction is an important element in SEO copywriting
Divide Your Article Into Sections. Make Them Benefit-Driven
There are quite a few things that can be more boring than reading an article with no sections at all.
You’d better also make them benefit-driven (It’s something not many bloggers do)
article section title 1 seo copywriting
A good conclusion is like an introduction reflection.
It helps you make readers satisfied by hammering a final spike into your railroad.
It also works as a hook to get your visitors coming back to your site, again and again.
Keep it short, keep it precise, keep it straight to the point.